Thanks largely to technological innovations, ecommerce has grown enormously in the past few years. The world of tech has opened up all kinds of opportunities for businesses and made life more convenient for consumers. Let’s take a closer look at how ecommerce works.
How Ecommerce Works
In this post, we’ll break down how ecommerce works by looking at the basic components of an ecommerce system and the benefits of it to consumers.
Components Of An Ecommerce System
Whether you’re buying online whether it be on your computer, Android or iPhone, or in a store, everything comes down to a transaction: the basic exchange of goods and services with money. When you go to a real-world store, you simply take the items you’ve bought to the checkout, pay for them and leave the store with your purchases in a bag – that’s a transaction. Buying stuff online is more or less the same, but there’s one significant difference: you never really get to see or even handle the goods until they arrive at your premises later.
Ideally, this may make online buying somewhat problematic for the buyer, while also introducing two extra problems for the retailer. Besides having a means of processing online transactions, the retailer also needs to have a way of confirming that goods ordered are actually in stock and that there are means to dispatch and deliver the goods to your address.
Simply put, e-commerce is about combining three different systems: an online server that can manage an online storefront and process transactions, a database that is designed to keep track of items in stock and a dispatch system linked to a warehouse where the goods can be located instantly and sent to the buyer as fast as possible.
Only these three systems are strictly necessary for e-commerce. Many entrepreneurs successfully run small-scale online stores without either sophisticated dispatch systems or databases. All they do is have a simple website to publicize their business and take orders and then manage the stock control and dispatch in more traditional ways.
Although earlier transactions to online shopping sites were often mixed, things have changed significantly over the last decade and online businesses have found ways around most drawbacks. In fact, many people prefer to do most of their shopping online rather than setting foot in a physical store where doors are only open during normal business hours, waiting lines are longer and prices are often higher.
Ecommerce has also opened up links for businesses as well. While not many people can compete with large online stores, anyone can open an online store and start trading within a few minutes. Small local stores, which have long been threatened by the growth of giant stores have found new ways to survive by trading online and selling their products by mail order.
E commerce has significantly changed the way we do business. Shoppers are today more informed and have higher expectations of vendors. While e commerce continues to grow by the day, it’s important to bear in mind that it still represents only a fraction of all the trade. With those few tips and additional research you can do on tech blogs, you now know how ecommerce works. If you have further questions, do not hesitate to reach out to professionals who have experience in the ecommerce world.